{"version":"https:\/\/jsonfeed.org\/version\/1","title":"Branding, Advertising and Marketing","home_page_url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/","feed_url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/json","icon":"https:\/\/mmo.aiircdn.com\/1229\/682e887ee64e6.jpg","description":"The advertising playbook that builds your business into a household name.","items":[{"id":"o1229-1916-68426406ef5ca","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/13-heavy-reps\/","title":"13. Heavy Reps","date_published":"2025-06-17T05:00:00+00:00","summary":"Heavy Reps","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/68425ea09c4a9.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/684263e880e3d.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80928"},{"id":"o1229-1916-6842619f7f9f4","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/12-echo-the-message\/","title":"12. Echo the Message","date_published":"2025-06-15T03:33:00+00:00","summary":"Echo the Message","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/68425e800d363.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/6842618d8d23e.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80927"},{"id":"o1229-1916-6842611bd0e11","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/11-whats-your-message\/","title":"11. What's Your Message","date_published":"2025-06-12T03:31:00+00:00","summary":"What's Your Message","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/68425e5fbcf0e.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/6842607ec9600.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80926"},{"id":"o1229-1916-68425fed6b97a","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/10-once-upon-a-time\/","title":"10. Once Upon a Time","date_published":"2025-06-09T03:26:00+00:00","summary":"Once Upon a Time","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/68425e436372f.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/68425fd2d723c.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80925"},{"id":"o1229-1916-68425f232eafb","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/9-own-the-medium\/","title":"9. Own the Medium","date_published":"2025-06-06T03:23:15+00:00","summary":"Own the Medium","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/68425e25e609b.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/68425f054edd2.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80924"},{"id":"o1229-1916-6831688ece47f","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/portaling\/","title":"7. Portaling","date_published":"2025-05-30T05:00:00+00:00","summary":"Portaling","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/68316813ef1d0.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/6831686b524ea.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80751"},{"id":"o1229-1916-683165284ae97","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/frequency\/","title":"6. Frequency","date_published":"2025-05-28T05:00:00+00:00","summary":"Frequency","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/683164890253d.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/683164ff4022b.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80750"},{"id":"o1229-1916-683627a39e4a3","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/its-about-you\/","title":"8. It's About \"You\"","date_published":"2025-05-27T20:59:00+00:00","summary":"It's About \"You\"","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/6836272394458.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/68362770d06b5.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80774"},{"id":"o1229-1916-68315faddd518","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/whats-in-it-for-them\/","title":"5. What's In It For Them?","date_published":"2025-05-26T05:00:00+00:00","summary":"What's In It For Them?","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/68315ea293eb2.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/68315f878e7ee.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80749"},{"id":"o1229-1916-6831588b931e8","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/consistency\/","title":"4. Consistency","date_published":"2025-05-24T05:26:00+00:00","summary":"Consistency","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/6831584f10610.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/68315923bb12a.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80748"},{"id":"o1229-1916-682e86a628b35","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/on-time-or-what\/","title":"3. On Time...or What?","date_published":"2025-05-22T02:06:00+00:00","summary":"On Time...or What?","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/682e85fa23ddb.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/682e8d8696085.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80705"},{"id":"o1229-1916-682e867083272","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/channel-alignment-and-building-trust\/","title":"2. Channel Alignment and Building Trust","date_published":"2025-05-22T02:05:00+00:00","summary":"Channel Alignment and Building Trust","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/682e27f4a0430.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/682e8d0b3c1af.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80704"},{"id":"o1229-1916-682e862dc7c34","url":"https:\/\/www.hookfm.com\/blogs\/branding-advertising-and-marketing\/post\/purchase-cycle\/","title":"1. Purchase Cycle","date_published":"2025-05-22T02:04:00+00:00","summary":"Purchase Cycle","content_html":"<p>\n<video controls=\"controls\" preload=\"metadata\" src=\"https:\/\/mmo.aiircdn.com\/1229\/682e858f263bd.mp4\" style=\"width:100%;height:auto;\">&nbsp;<\/video>\n<\/p>","image":"https:\/\/mmo.aiircdn.com\/1229\/682e8cee03ee8.jpg","author":{"name":"Evan Chance"},"_mobile_inapp_url":"https:\/\/www.hookfm.com\/_app_pages\/stations\/5251\/blogs\/posts\/80703"}]}